Durex, a brand known for sparking conversations around intimacy and protection, is now turning its focus toward digital safety. This Women’s Day, the company is taking a bold stand with ‘The Durex Blocker’—a no-nonsense initiative designed to combat online harassment in real-time.

While open discussions about sexual health and relationships are crucial, they often come at a cost—unwanted messages, creepy advances, and online harassment. A simple comment by a woman on a post can attract a barrage of unsolicited DMs. Recognizing this digital toxicity, Durex is giving women the power to block harassers instantly, without warnings or second chances.

Women can now submit screenshots of harassment, and Durex’s female-led moderation team will personally block and restrict offenders. The initiative is designed to cleanse online spaces of individuals who fail to respect digital boundaries, ensuring a safer and more inclusive platform for all.

Durex has always stood for protection—not just in intimacy but in everyday interactions. This campaign builds on its flagship life-skills initiative, The Birds and Bees Talk (TBBT), which has been educating millions of young people across India about consent, bodily autonomy, and respectful relationships.

With this no-tolerance approach to digital harassment, Durex is aligning with the International Women’s Day 2025 theme, “For ALL Women: Rights. Equality. Empowerment”, reinforcing that respect and consent must extend beyond the physical world into digital spaces.

The campaign kicks off with a hard-hitting film, showcasing real messages women receive just for engaging with Durex online. More than just moderating harmful content, ‘The Durex Blocker’ seeks to actively reshape online spaces. Over time, the brand will track the campaign’s impact and encourage other companies to implement similar protective measures.

Durex has been at the forefront of breaking taboos—from introducing India’s first-ever sex podcast to normalizing conversations around intimacy and protection. With ‘The Durex Blocker,’ the brand is once again proving that protection isn’t just about safe sex—it’s about creating safe spaces, everywhere.