Disney is cracking down on password sharing across its Disney+ platform, following the successful lead of Netflix.

This week, Disney+ began rolling out its new paid-sharing program to users across the U.S., Canada, Europe, Asia-Pacific, and several Latin American countries. The program aims to curb unauthorized account sharing while providing options for users to add friends or family members outside their household for an additional fee, The Variety reported.

Disney+ subscribers will now need to ensure that their accounts are only used within their designated household — defined as the primary residence and the devices associated with it. Anyone accessing the service from outside the household will need to either subscribe independently or be added as an Extra Member to the account. This new feature allows account holders to add one extra user to their plan for an additional cost:

$6.99 per month for Disney+ Basic (with ads)
$9.99 per month for Disney+ Premium (ad-free)

The Extra Member option is not available for Disney Bundle subscribers or users who pay through third-party services. Subscribers who wish to continue using their current profile under a new subscription can transfer their profile to a new plan, retaining watch history and settings.

The rollout of these paid-sharing options comes just weeks ahead of Disney+’s U.S. price increases, effective October 17, 2024. The new pricing structure includes:

Disney+ Basic (with ads): $9.99/month (up from $7.99)
Disney+ Premium (ad-free): $15.99/month (up from $13.99)
Additionally, prices for Hulu, ESPN+, and the multi-service Disney Bundle will also see increases as part of the company’s strategy to enhance revenue streams amid rising content costs.