Cosmo Arcades, a soon-to-launch beauty and wellness destination, has appointed Approach Communications as its PR and communications partner.

Cosmo Arcades was launched by Aintzane Digital Private Limited under the Ignite Group of Companies based in Kolkata.

The Cosmo Arcades corporate office is in Hyderabad. The Ignite Group of Companies is headed by entrepreneur Sanjay Sarkar.

The Ignite Group of Companies is a Kolkata-based business group with interests in:

• real estate
• trading
• export
• entertainment, and
• wellness.

Cosmo Arcades is a beauty and wellness e-commerce and retailing brand launching its e-commerce operations next month.

Cosmo Arcades says that it is also planning to launch its cosmetics and herbal label soon.

Cosmo Arcades will also launch its retail operations after the e-commerce launch in September.

Cosmo Arcades Website and app will be launched soon. Cosmo Arcades says that it has already roped in doyen in the cosmetics and wellness industry, with Pavan Ladha as its executive director.

Sanjay Sarkar, managing director at Aintzane Digital Private Ltd, says, “We were looking for a PR and communications agency that is most suitable for us in terms of generating awareness, engaging the audience, and corporate reputation of the group with domain expertise in herbal, cosmetics and wellness.”

“The presentation made by Approach Communications was in line with our marketing communications and PR approach. So we decided to go with Approach Communications,” Sarkar added.

Pavan Ladha, executive director at Aintzane Digital, said, “We want to make Cosmo Arcades the first choice for all beauty and wellness commerce. We are launching Cosmo Arcades’s e-commerce website and app soon and will follow it with retail expansion. We have some very innovative plans for the beauty and wellness industry and will be the leader in the beauty segment soon.”

Sonu Tyagi, director of Approach Communications, said, “We are very excited to work on the Cosmo Arcades account. Sanjay Sarkar and Cosmo Arcades team has got a very big vision to make it a top destination in the beauty and wellness industry.”

“Approach Communications will be handling the entire PR and communications for the Cosmo Arcades brand. Approach Entertainment will take care of branded entertainment, ad film productions, video productions, events, influencer marketing, corporate films, btl, film, and in-film marketing activities.”