Chukde Spices, a leading spice manufacturer, has roped in veteran Bollywood actress Karisma Kapoor as its brand ambassador for the next two years.

Karisma will be the exclusive face of the brand from August 2023 till August 2025.

The actress has ruled the hearts of millions on the silver screen and people have loved her for her versatility and freshness that she brings to the screen. This makes her a perfect match for Chukde Spices as it brings a wide range of versatile spices which can transform any meal into a tasty feast, the company said in a press release.

Rajat Luthra, Director, Chukde Spices, said, “We are happy to have Karisma Kapoor as the brand ambassador of Chukde Spices. She is one of the finest actresses of Bollywood and has a great fan following across all age groups. We are sure this partnership will go a long way in driving the brand’s already established popularity across the world.”

Speaking about the association, Karisma said, “Chukde Spices are an integral part of Indian cooking and have been serving us the most authentic Indian spices. Its wide variety of products covers all kinds of Indian cooking and is a ‘go-to-spices’ for households and hospitality chains. I am very glad to be part of this exciting brand story.”

Luthra also shared  that when everybody keeps talking about the quality of a product, his company felt that it needed to give a commitment to customers. “We came out with the campaign ‘Saaf Nahin to Paisa Nahi (if not pure, then don’t pay for the product). We did fairly well in conveying our message to our customers which made us their favorite brand over the years,” he added.