Chrome DM has announced the release of its latest industry report, the Chrome SES July 2024. This comprehensive report offers in-depth insights into the trends and dynamics of Cable and Satellite (C&S) households across India.

The Chrome SES Report provides a thorough analysis of the C&S household market, highlighting key trends and shifts over the past five years. This report is essential for understanding the evolving landscape of C&S households and includes detailed sections on various aspects of the market.

• C&S Household Trends – Analysis of year-on-year changes from 2019 to 2024.
• Transmission Split – Breakdown of digital and DTH households, including FreeDish and Pay DTH.
• Urban & Rural Split – Distribution of C&S households across urban and rural areas.
• Drop in C&S Households – Analysis of decreases in households from July 2023 to July 2024, both in absolute numbers and percentages.
• DTH Players Performance – Split of households among all DTH players, with urban and rural market distinctions.
• Top MSOs – Overview of C&S households across all MSOs (Multi-System Operators) in India and Hindi Speaking Markets (HSM).
• State-wise Analysis – Concentration of C&S households in the top three states.
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Key Highlights of the Report:
1. Transmission Split: The report details the distribution of households between digital and DTH platforms, offering insights into the changing transmission landscape.
2. Urban & Rural Distribution: Analyzes how C&S households are spread across urban and rural regions, highlighting market penetration and growth opportunities in these areas.
3. DTH Players Performance: Provides insights into the market share of different DTH players, with a specific focus on their performance in urban and rural markets.
4. Top MSOs: Identifies the leading MSOs in India and HSM, offering a comparative view of the top players in the market.
5. State-wise Analysis: Examines the states with the highest concentration of C&S households, giving a regional perspective on market dynamics.

The Chrome SES July 2024 Report is a meticulously compiled resource that provides granular insights into the C&S household market, supporting industry professionals in making informed decisions based on the latest data and trends.