Campus Activewear, a leading Indian sports and athleisure footwear brand, has announced National Award-winning actress Kriti Sanon as the new face of its women’s category.

The association, the company said, marks more than a brand–celebrity partnership as it reflects Campus’ vision to shape the future of the women’s footwear segment in India, building on the strong growth it has witnessed in the past year.

Sanon, celebrated for her fearless career choices and ability to effortlessly balance multiple roles, mirrors the spirit of today’s women, the footwear company statement stated. From her journey as an engineering graduate to becoming one of India’s most admired actresses and businesswomen, she embodies the determination, individuality, and style that inspire women to own their choices, both in life and in fashion.

For years, Campus Activewear has led the way in making sneakers accessible, trend-forward, and comfort-driven for millions across India. Over the past year, this commitment has led to remarkable growth in the women’s portfolio, reaffirming its role as a key driver of the brand’s future.

Speaking on the association, Nikhil Aggarwal, CEO and Whole Time Director, Campus Activewear Ltd., said, “We are thrilled to welcome Kriti Sanon as the face of Campus’ women’s category. Her ambition, versatility, and authenticity capture the spirit of today’s Indian women and align seamlessly with our vision for this segment. Women’s sports and athleisure has emerged as one of the most significant growth drivers for us, and with Kriti’s ability to connect across audiences, we are poised to build on this momentum.”

Expressing her excitement, Sanon said, “I have always believed style should reflect who you are, not what you are told to be. For me, Campus, an iconic homegrown Indian sneaker brand, embodies that belief, designing footwear as versatile as the roles women play, while keeping comfort and style at the core. I am excited to join the Campus family and be part of a vision that feels so close to my own — one that celebrates individuality and inspires women to choose for themselves, without any inhibitions.”