Organised by TV9 Bangla, ‘Brands of Bengal-Season IV’ presented an immersive awards experience that honoured some of the most promising and impactful brands of Bengal. From sectors like Real Estate, Education, Pharmaceuticals, Technology, Healthcare, Restaurants and Hospitality, the initiative recognises organisations that continue to serve and shape the City of Joy.

TV9 Bangla ‘Brands of Bengal’ is set to telecast in four episodes — the first two episodes on February 14 and 15, while the remaining two will be aired on February 21 and 22 from 11.30 am to 12 pm, respectively.

With the core idea of igniting the spirit of entrepreneurship among the people of Bengal, who are averse to risk-taking, ‘Brands of Bengal’, according to a TV9 Network press release, aims to inspire the next gen to step into the world of business.

It aims to highlight stories behind successful businesses that once underwent hardships, chronicling the journey of entrepreneurs, the challenges, dedication, hard work, grit, determination and unwavering commitment that has defined Bengal’s evolving economic landscape.

K.Vikram, Chief Operating Officer, National & International, TV9 Network, said, “Bengal has always been a land of ideas—be it literature, cinema, art or industry. Undivided Bengal was once the industrial hub of British India. However, after partition, due to various socioeconomic challenges the state gradually lost that prominence. Today we are witnessing a turnaround. The business and industrial institutions of Bengal have demonstrated remarkable resilience, creativity, and global ambition.

“ ‘Brands of Bengal’ is our humble attempt to recognise and honour such organisations that have not only achieved commercial success but have also contributed meaningfully to society. This event is not just about awards; it is about recognition, inspiration, and connection. An opportunity to motivate the next generation of entrepreneurs.”

Tollywood celebs like Abir Chatterjee, Monami Ghosh were present in the ‘Brands of Bengal’ event, which concluded with a high-octane gala night laced with music that transformed the dance floor into a vibrant affair. The evening was graced by leading actors from Tollywood like Padmashri Prosenjit Chatterjee, Rituparna Sengupta, Jishu Sengupta and Srijit Mukherjee.

TV9 Bangla ‘Brands of Bengal’ recognises the following brands under multiple categories as listed below:

Client	Category
Utpalaa-The Condoville by Ambuja Neotia	Excellence in Landmark Residential project of the region
IEM-UEM Group	IEM – UEM GROUP – Multi-Campus University- – BRANDS OF BENGAL for Excellence in  Education & Placement.
Suraksha Diagnostic Limited	Excellence in Genomic Diagnostics – Eastern India
Taste & Byte	Excellence in Customer Delight – Cake Shop Chain (Bengal)
Adamas University	Excellence in Academics and placements
Aditya Group	Excellence in Eastern India Impact Leadership
M L Support	Excellence in Health Care Service
JDS Public School	Excellence in Holistic Education
ELITTE COLLEGE OF ENGINEERING	Excellence in Engineering Teaching
Adamas Tech Consulting Private Limited	Excellence and most promising Technology Brand in nationally and internationally
Bhooter Raja Dilo Bor	Excellence in Outstanding Bengali Culinary Heritage
M/S MOHD SHAHNAWAZ KHAN(Transport and Logistic Services)	Excellence in Road Transport
International Institute of Nursing & Research	Excellence in Nursing Education & Research
Mitra Café	Excellence in Bengali & Multi cuisine restaurant
Novesta Group	Excellence in Bungalow Project Development – Bengal
Santiniketan Medical College & Hospital	Excellence in Transforming Rural Health Care System
Introlink	Excellence in Kitchen and Furniture Technology
Samata Co-operative Development Bank Ltd	Excellence in Co-Operative  Banking  Services Empowered by Digital Innovation
ASMII SAVE THE SIGHT FOUNDATION	Excellence in Advanced & trusted Eye Care
Vivekananda Hospital	Excellence in Trauma & Critical Care
Purusottam Homeo Bikash Laboratory (Bonded)	Excellence in Quality Assurance in Homeopathic Medicines
PICE Educare Private Limited	Excellence in medical education consultant (India & abroad),2025
Swarnabha Industries	Excellence in Plastic Multiple Product Manufacturing Business
Bharati Diagnostic Centre	Excellence in Diagnostic Services
Surobharati Sangeet Kala Kendra	Excellence in Cultural Education for Children & Youth
Techwala K3 Solutions Pvt. Ltd.	Excellence in Digital Brand Building Strategy
Maharaja Caterer	Excellence in Catering Services in Kolkata
Banabithi Resort	Excellence in Eco Resort Hospitality