Bloomberg Media has rolled out a new premium digital video destination that brings together its live television, on-demand video, audio programming and originals into a single, unified experience.

The revamped platform offers access to more than two million hours of Bloomberg TV, Bloomberg Originals and digital video content, available through Bloomberg’s website and a new ‘Stream’ tab on the Bloomberg mobile app, with expansion to major streaming platforms planned for the third quarter of 2026.

According to a Bloomberg report, the redesigned video experience has been built to make discovery faster and viewing more immersive, combining Bloomberg’s global live TV feeds, podcasts and original video within one integrated ecosystem. A modern, cinematic interface allows newsroom editors to dynamically curate content, shifting focus seamlessly from breaking news to explainers or long-form documentaries as market conditions evolve in real time.

At the core of the new offering is next-generation streaming infrastructure supported by a proprietary Bloomberg media player. This enables faster load times and improved video quality, while also supporting advanced features such as dynamic ad insertion, variable playback speeds, picture-in-picture viewing and a “visualised radio” format that blends audio with on-screen context. The experience is also optimised for mobile, with vertical video formats and preview-on-hover discovery on the web designed to deepen engagement.

For the first time, Bloomberg will also place select video content behind a paywall, making it exclusive to subscribers. The move is aimed at delivering greater value to high-intent audiences while positioning video as a premium extension of Bloomberg’s core journalism and data-driven storytelling.

“We’re positioning video as a premium platform and expanding how we tell the most important stories from our global newsroom,” said Kristin Powers, Bloomberg’s Deputy Head of Media Editorial, who oversees video. She noted that the focus spans formats ranging from television and digital video to social content, vodcasts and documentaries.

Roman Mackiewicz, Bloomberg Media’s Chief Information Officer, said the company continues to invest heavily in video to ensure seamless navigation across one integrated Bloomberg experience. With one of the world’s largest libraries of business video and hundreds of new hours added each month, he said the goal is to connect audiences to decision-critical content while unlocking new opportunities for advertisers.

Bloomberg’s video audience has been growing steadily. In 2025, total hours watched rose 25 per cent year-on-year, with the platform drawing an average monthly video audience of over 55 million. Across linear television and 48 international streaming partners, Bloomberg now reaches more than 430 million households globally.

The new video hub will also showcase fresh and returning programming, including Bloomberg Deals, a new weekly show on mergers, acquisitions and capital flows, alongside new episodes of The Circuit with Emily Chang, Peer to Peer with David Rubenstein, Leaders with Francine Lacqua and Bloomberg Investigates. A new weekend live programme offering context around the week’s biggest stories is also set to debut.

With this launch, Bloomberg is reinforcing its position as a premium global destination for business and financial video journalism, combining scale, depth and technology to meet audiences across screens and formats.