Bisleri International, a  leading packaged drinking water brand, has forged a strategic partnership with the Professional Golf Tour of India (PGTI) to become the official hydration partner.

The collaboration will span across 15 tournaments in India at some of the most challenging and prestigious golf courses.

Tushar Malhotra, Director of Sales & Marketing, Bisleri International in a statement said, “Bisleri has been championing the cause of hydration through a robust sports marketing program and has built a strong emotional connect with the consumers. I am thrilled to partner with Professional Golf Tour of India and associate with golf, which is a unique sport that challenges both physical and mental endurance.”

Uttam Singh Mundy, CEO, Professional Golf Tour of India, said, “We anticipate a highly competitive second half of the PGTI season. Our efforts have been focused on delivering maximum playing opportunities and we are confident that the professionals will enjoy the experience. We extend our gratitude to all the brands that have partnered with us this season, providing vital support to the growth of golf in India.”

Bisleri, with a legacy of over 50 years is the hydration expert in the country and sports marketing is an extremely important part of the brand’s strategy to build on the same and connect with its large consumer base, especially Gen Z’s, the beverages company said in a press statement.

Bisleri has a robust sports marketing programme across genres with hydration partnerships ranging from five Indian Premier League teams (Mumbai Indians, Gujarat Titans, Royal Challengers Bengaluru, Rajasthan Royals, Delhi Capital); five Indian Soccer League Teams (Mumbai City FC, Bengaluru FC, Kerala Blasters FC, Chennaiyan FC and FC Goa), all the four Procam International Marathons in Mumbai, Delhi, Bengaluru and Kolkata; Dubai Marathon; Ladakh Marathon; Ras Al Khaimah Marathon; 5 teams in the UAE IL T20 League; Ultimate Table Tennis League; Moto GP Bharat and the Indian National Games.