BBC Studios has partnered with Switch Media and MTN to launch BBC Kids in South Africa from September 1, 2022.

BBC Kids offers inspiring, educational, and entertaining BBC content for families and children aged 0-12.

The agreement with Switch Media and MTN makes South Africa the fourth market to launch the BBC Kids brand, following launches in Australia, the U.S., and most recently on Taiwan’s most influential OTT platform MyVideo, on July 1 this year.

Popular programs available in Taiwan include the natural history series ‘Spy in the Wild’, and the cooking show ‘My World Kitchen’ for kids.

As per the company’s press release, BBC Kids will be ad-free and carefully curates the BBC’s award-winning children’s programming according to age. Dedicated sections aimed at preschool children and another for older primary school children will provide a safe space for children to enjoy an abundance of high-quality BBC Kids content and service that parents can trust.

It can be downloaded via the app store or play store. BBC Kids will be available to MTN customers via a flexible daily, weekly or monthly subscription.

The programming for pre-schoolers includes ‘Hey Duggee’, ‘Sarah and Duck’, ‘Jo Jo and Gran Gran’, ‘Yakka Dee’, and ‘Swashbuckle’.

Meanwhile, offerings for the older set include ‘Jamie Johnson’, ‘Harry Potter: A History of Magic’, ‘The Bagel and Becky Show’, ‘Horrible Histories’ and ‘Gangsta Granny’.

BBC Studios president of global markets Nick Percy said, “BBC Kids provides parents with a go-to, trusted destination for award-winning children’s programming that can be accessed anytime, anywhere. With inspiring, educational and exciting shows for pre-schooler and older children at their fingertips, BBC Kids will be a welcome addition for families in South Africa and Taiwan.”