BARC Ratings: News18 tops Hindi news genre

News18 Hindi, India’s No. 1 Hindi news network, has maintained its leadership in the Hindi speaking Market by outperforming not only news networks but also popular GECs.

According to the most recent BARC data, over 22 crore people watched News18 Hindi channels (News18 India, News18 Bihar/ Jharkhand, News18 Uttar Pradesh/ Uttarakhand, News18 Madhya Pradesh/ Chhattisgarh, and News18 Rajasthan).

News18 Hindi has not only outperformed its competitors but also surpassed the reach of top general entertainment channels such as STAR Plus, Sony and Zee TV, BARC, Cume Reach, NCCS All 2+, Wk 21-24’23, All Days, 24 hrs, HSM.

This remarkable achievement cements News18 Hindi’s position as the go-to source for news in India’s Hindi-speaking regions.

The unwavering commitment of News18 Hindi to providing accurate, timely, and insightful news content has undoubtedly resonated with audiences across the Hindi heartland.

Speaking on the remarkable achievement, Karan Abhishek Singh, CEO – Hindi News Cluster, Network18 said, “It is an honour to lead the core regions of Hindi-speaking audiences, where authentic journalism has been the key driver of our growth. The secret of this success lies in our continued commitment to deliver accurate, timely, and insightful news content in Hindi, which is the most spoken language in the country. We will continue on the path of high-quality journalism and engaging programming to remain the most watched Hindi news network in the country.”

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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BARC Ratings: News18 tops Hindi news genre

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