BARC Rating 25th Week: Star Plus leads in all genres

Broadcasting Audience Research Council (BARC) 25th week (19th June 2021 – 25th June 2021) will release its report.

In India, Star Plus is the most-watched pay-TV channel across all genres (All India 2+) with 2961.93 impressions this week.

Whereas, Sun TV gets the second spot with 2689.63 impressions followed by Star Maa on the third spot with 2318.65 impressions respectively.

Sony Sab, Star Utsav, and Colors bagged fourth, fifth, and sixth spots with 2243.05, 2197.33, 1782.03 impressions respectively.

Zee Telugu, Colors Rishtey, Sony Pal, and Star Vijay get the seventh, eighth, ninth, and tenth spots with 1652.42, 1600.37, 1557.18, and 1546.44 impressions respectively.

However in Hindi Speaking Market (HSM), Star Plus is ready to lead with 2866.81 impressions, followed by Sony Sab and Star Utsav spot with the second and third position with 2185.75 and 2180.32 impressions respectively.

Meanwhile, Colors and Colors Rishtey attainted fourth and fifth slots with 1757.3 and 1590.11 impressions respectively.

In the South market, Sun TV bagged the first spot with 2685.38 impressions, followed by Star Maa on the second spot with 2261.6 impressions, Zee Telugu with 1623.55 impressions stood at number three.

Star Vijay with 1537.01 impressions and ETV Telugu with 1283.87 impressions grabbed fourth and fifth spots respectively.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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BARC Rating 25th Week: Star Plus leads in all genres

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