IBW Admin - Indian Broadcasting World

Kantar ad platforms’ survey throws up interesting findings

Three of consumers’ top five preferred ad platforms are Amazon brands, according to Kantar, a leading global marketing data and analytics company. The findings come from ‘Media Reactions 2025’, the firm’s annual global study of the media landscape based on interviews with 21,000+ consumers and 1,000 senior marketers....

WBD rejects $60bn Paramount Skydance offer; open to suitors

Warner Bros Discovery's board rejected a nearly $60 billion offer from Paramount Skydance on Tuesday (oct. 21), a source said, and the company announced it would explore its options for the sale of the firm, according to a Reuters report.

Reuters exclusively reported that the company...

Experts warn against trolling 10-year-old ‘KBC’ contestant

The outrage was swift and unrelenting, spilling across social media, office discussions and drawing room debates. At the centre of it all was an unlikely target, a 10-year-old boy whose brief moment on national television turned into a storm of criticism.

Gujarat’s Ishit Bhatt, a con...

Netflix, Mattel, Hasbro in pact for ‘KPop Demon Hunters’ toys

Even as Netflix announced that Mattel Inc., a leading global toy and family entertainment company, and Hasbro Inc., a leading games, IP and toy company, as a global co-master toy licensee for ‘KPop Demon Hunters’, reports filter in that fans may have to wait over an year to actually lay their hands on the to...

Govt proposes tighter AI-content, deepfakes rules

The Indian government yesterday proposed changes to IT rules, mandating the clear labelling of AI-generated content and increasing the accountability of large platforms like Facebook and YouTube for verifying and flagging synthetic information to curb user harm from deepfakes and misinformation.

Live Times becomes No.1 News channel in Bihar–Jharkhand

Live Times, India’s first Global Multicast News Channel, has emerged as the No.1 news channel in Bihar–Jharkhand based on Average Time Spent (ATS) across all age groups, genders, and social segments, registering an impressive ATS of 45 minutes and 55 seconds. According to a press release from the channel, this milestone reflects the growing a...

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!