Approach Entertainment, India’s leading award-winning celebrity management, films marketing, and films production company, is delighted to announce the exclusive signing of music production group Shorr Music.

Shorr Music, a promising upcoming music production group founded by Nihal D, Abhishek T, and Neil, has already collaborated with top music labels such as Zee Music, Tips, and Panorama Music, and is now poised to compose and produce music for a Bollywood film.

As per a press release, Shorr Music has already achieved chart-topping success with their hits like ‘Heer Kahan’ on Zee Music and ‘Arziyaan’ on Panorama Music. They have also created captivating compositions for several Marathi films and advertising jingles for renowned brands.

‘Arziyaan’ garnered widespread acclaim from music enthusiasts for its soulful lyrics and soothing melodies. Additionally, the music group is currently working on an upcoming Bollywood project, the details of which will be revealed soon.

Approach Entertainment will oversee the comprehensive representation, management, digital initiatives, brand and media partnerships, events, and related activities for Shorr Music, while Approach Communications will handle their public relations and communications endeavors. Notably, Approach Entertainment recently received the Service Excellence Award from the Worldwide Marketing Organization.

With operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata, and Jalandhar, Approach Entertainment is delighted to add Shorr Music to their illustrious roster.

The musical collective from Mumbai, India, known as ‘SHORR’, is dedicated to creating innovative and experimental sounds.

The word ‘SHORR’ is derived from Hindi, meaning ‘NOISE’, as the group firmly believes that noise cannot be ignored. Shorr Music aspires to create music that resonates with a global audience, transcending genres, languages, and borders.

In a collective statement, Nihal D, Abhishek T, and Neil of Shorr Music expressed their excitement about the collaboration with Approach Entertainment, stating, “Having already collaborated with leading music labels like Zee Music and Panorama Music, and with our upcoming Bollywood debut, we sought the right management and communications agencies for our music group. Approach Entertainment, an award-winning celebrity and talent management company, has showcased remarkable dedication to supporting music artists in India. We are thrilled to embark on the next phase of our Bollywood and music journey with Approach Entertainment, and we look forward to a long and successful partnership.”

Director of Approach Entertainment, Sonu Tyagi, commented on the announcement, saying, “Shorr Music is an incredibly talented group of music directors and singers who have already demonstrated their prowess with Zee Music, Panorama Music, and other top music companies. I have personally enjoyed their music videos, including ‘Heer Kahan’ and ‘Arziyaan.’ We are excited to provide comprehensive management, PR and representation, event planning, and marketing services to Shorr Music exclusively. This partnership marks a significant milestone for Approach Entertainment.”