The Advertising Club Bangalore lit up the city’s creative scene with the second edition of ‘Neuron Nights’, a bold platform designed to celebrate the thinking, craft, and stories behind campaigns that move culture.

Hosted at 1522 Adda, Cambridge Layout, the evening drew over 75 creative professionals, brand leaders, and advertising enthusiasts for a night that went far beyond the usual show-and-tell. With the theme ‘Three Campaigns. Three Journeys. Timeless Impact’., the showcase featured three standout works that reflected how advertising continues to shape culture.

The first was In the Knight Sky, an inventive campaign by Ting for Kolkata Knight Riders’ 2025 jersey launch. Celebrating three IPL titles with nostalgia and innovation, the campaign immortalised KKR’s legacy by naming three real stars—Korbo, Lorbo, and Jeetbo—while announcing Ajinkya Rahane’s captaincy on 3/3 at 3.33 pm. With 57 million impressions, four million engagements, and over 137,000 shares, the campaign turned a jersey launch into a cultural celebration. “Thank you to the Ad Club of Bangalore for hosting us at Neuron Nights. Ting is still a newbie in Bangalore, and ACB has made us feel at home,” said Sudharshan Anandkumar, co-founder of Ting.

The second showcase, CTV Disruption, came from Minimalist in partnership with The Media Ant. The D2C skincare brand leveraged Samsung Smart TVs to deliver precise, clutter-free advertising to premium audiences. With sleek video ads spotlighting products like the Invisible Sunscreen SPF 40 and Niacinamide 10 percent Face Serum, the campaign positioned Minimalist as a challenger brand competing with giants like Mamaearth and Plum. “Neuron Nights is a great initiative where the marketing fraternity gets to learn from each other,” said Samir Chaudhary, Co-Founder, The Media Ant.

The third campaign, From OG to T2, was crafted by Unico Graphix for Central Tiffin Room (CTR), Bengaluru’s legendary eatery, as it expanded to Terminal 2 of Kempe Gowda International Airport. Blending cultural storytelling, celebrity visits, and organic social buzz, the campaign attracted over 1.7 million views, proving CTR’s ability to remain timeless while engaging a new generation. “Neuron Nights has been an amazing platform for young agencies like ours to showcase our work and creativity,” said Akshay Kumar, Co-Founder & Director, Unico Graphix.

Reflecting on the evening, Laeeq Ali, President of Ad Club Bangalore, remarked, “Neuron Nights is fast becoming one of Bengaluru’s most exciting forums for advertising. It’s a space where bold ideas are celebrated and, most importantly, where young talent shares the stage with established voices—fostering collaboration, creativity, and recognition across our industry.”

With each edition, ‘Neuron Nights’ continues to strengthen its position as a must-attend platform for Bengaluru’s advertising fraternity—offering inspiration, validation, and a stage where agencies of all sizes can shine.