On the eve of International Day of Yoga, Aaj Tak has launched the first AI generated media campaign in an era where artificial intelligence (AI) is the buzzword at Cannes Lions 2023.

This will undoubtedly inspire others in the industry to explore new frontiers.

Here’s the first Indian example proving that AI-generated creativity is here to stay and has no bounds.

Sana, India Today Group’s first AI collaborative anchor bot, was launched earlier this year.

Sana, Aaj Tak AI’s first anchor, was launched this week with the goal of providing daily news updates several times a day in multiple languages.