Aaj Tak, India’s leading Hindi news channel, has announced a groundbreaking collaboration with Kent RO Systems Ltd. for the historic consecration Muhurat of the Ram Temple in Ayodhya on January 22.This partnership introduces a pioneering media planning concept with an exclusive roadblock, aiming to redefine live event coverage.

Kent RO’s exclusive branding during key moments will elevate the landscape of live event coverage, strategically leveraging Aaj Tak’s extensive reach and viewership for an unforgettable spectacle. The roadblock will extend across all India Today Group channels, including India Today TV, GNT, AajTak HD, along with AajTak Connected Devices Feed.

Rahul Shaw, CEO TVTN, expressed, “Our partnership with Kent RO aligns seamlessly with Aaj Tak’s commitment to unparalleled mileage. This collaboration transcends traditional bounds, ensuring extensive reach and engagement, breaking new ground in media planning strategies.”

Kent RO, synonymous with “purity,” sees the Ram Mandir Pran Pratishta ceremony as the “most auspicious moment” to be associated with. Mahesh Gupta, CMD Kent RO, stated, “We are truly happy to be a part of this momentous occasion.”

Arshad Shawl, founder of Alliance Advertising, Kent’s media agency, emphasized, “We view this as the most emotional experience for Indian consumers, allowing Kent to create a deeper connection with the entire nation.”

“We view this as the “most emotional experience” for Indian consumers and for Kent to create a deeper connection with the entire nation,” said Arshad Shawl, founder of Alliance Advertising, the media agency.

Additionally, Aaj Tak continued to build on the massive breakthrough achieved during the counting day of the assembly elections in four states where it sold above 1,100 L-bands on its live feeds on digital streams.

The sources at the channel told indianbroadcastingworld.com that brands picked up more than 3,000 L-bands on connected devices feed. The L-bands from over 70 brands have been running since 6 am on Monday.