‘Dhurandhar The Revenge’ has recorded the biggest digital opening for a film on JioHotstar, attracting 50 million viewers within its opening weekend and emerging as a major streaming success for the platform.
According to JioHotstar, the film’s digital premiere significantly expanded its audience reach, taking its viewership footprint to nearly five times that of its theatrical opening weekend. The action blockbuster, which streams in Hindi, Tamil, Telugu, Malayalam and Kannada, witnessed strong traction across both metro cities and smaller markets, reinforcing the growing demand for large-scale Indian entertainment on streaming platforms.
A notable highlight of the film’s performance was the dominance of Connected TV viewing. Nearly 60 percent of the total watch-time came through Connected TV devices, indicating strong co-viewing behaviour and a growing preference among audiences to watch premium content on larger screens at home.
Commenting on the film’s success, Alok Jain, Head of Hindi and English Entertainment Business (Streaming, TV and Studios) at JioStar, said the response to the film had been extraordinary and demonstrated JioHotstar’s ability to bring blockbuster content to audiences at scale. He noted that the strong Connected TV contribution reflects how premium entertainment is increasingly becoming a shared viewing experience for families and groups.
The digital launch was supported by a specially curated premiere experience designed to enhance audience engagement. Viewers were given access to a ‘RAW & Undekha’ version of the film, along with a 30-minute pre-show featuring behind-the-scenes moments, cast interactions and untold stories from the making of the movie. The initiative helped transform the streaming debut into a larger entertainment event and encouraged repeat viewing among fans.
The latest success further strengthens the franchise’s digital performance. The first instalment, ‘Dhurandhar’, had earlier generated more than 32 million video views within three days of its title drop on JioHotstar. Together, the two films have established the franchise as one of the platform’s strongest-performing entertainment properties.
Industry observers say the film’s performance underlines a broader shift in audience consumption patterns, with blockbuster titles increasingly driving appointment viewing and shared household experiences on streaming platforms. The strong Connected TV numbers also reflect the rapid growth of large-screen streaming consumption in India.
The grand digital premiere attracted significant advertiser interest as well, with more than 50 brands associating with the title and 13 marquee sponsors partnering with the release. Brands including Fevicol, Samsung, Vimal, Sting, LG, Hero Xtreme, BKT Tyres, HDFC Bank, Reliance Digital, Swiggy and Invisalign were among those associated with the film’s streaming launch.
With 50 million viewers in its opening weekend, ‘Dhurandhar The Revenge’ has set a new benchmark for digital film premieres and further highlighted the growing scale of India’s streaming entertainment ecosystem.
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