Snapchat has reported significant growth in its advertising business in India, revealing that the number of advertisers on the platform has increased tenfold over the past two years. The company also said that the number of advertisers spending consistently across all four quarters has tripled during the same period, highlighting the platform’s growing appeal among brands targeting younger consumers.

According to Snap Inc., the growth has been driven by increased adoption of immersive advertising formats, expansion of Chat as a high-attention advertising surface, and continued investments in AI-powered targeting and advertising capabilities. With more than 250 million users in India, Snapchat is increasingly positioning itself as a key platform for brands seeking to engage with Gen Z audiences.

The company noted that Gen Z already accounts for 43 percent of India’s total consumption and is expected to command spending power of nearly $2 trillion by 2035. As a result, advertisers across sectors are looking to tap into Snapchat’s audience through interactive and engagement-led marketing strategies.

Pulkit Trivedi, Managing Director, India at Snap Inc., said the company has focused on building advertising solutions aligned with how Gen Z communicates and consumes content today. He added that Snapchat’s combination of augmented reality (AR), video, and high-attention advertising formats is helping brands create deeper engagement with consumers.

Brands including Swiggy and Zomato highlighted the effectiveness of Snapchat’s advertising ecosystem in reaching younger audiences. Swiggy Food Marketplace CEO Rohit Kapoor said the platform’s immersive ad formats and Chat-based advertising experiences have helped the company connect with Gen Z consumers and drive business outcomes. Zomato Marketing Head Sahibjeet Singh Sawhney noted that Snapchat’s multi-format advertising approach enables brands to create more interactive and meaningful consumer experiences.

Industry experts also pointed to Snapchat’s growing relevance in India’s digital advertising landscape. Ashwin Padmanabham, COO of WPP Media South Asia, said brands increasingly view Snapchat as an important platform due to its scale, engagement levels, and ability to reach consumers in environments built around close-friend communication rather than passive content consumption.

Research commissioned by Snap Inc. suggests that Snapchat campaigns are delivering stronger brand recall and awareness compared to competing platforms. The company claims its campaigns generate higher aided brand awareness and ad recall, while users are more likely to consider, discuss, and share brands they encounter on the platform.

A major driver of this engagement has been Snapchat’s investment in augmented reality. The company said AR Lenses have evolved beyond brand awareness campaigns and are now being used to drive discovery, engagement, and conversions. Internal research indicates that AR-based campaigns deliver significantly higher attention levels and brand recall compared to traditional advertising formats.

Snapchat has also expanded advertising opportunities within its Chat feature through formats such as Sponsored Snaps. The company claims these placements generate stronger brand awareness by appearing within active conversations, one of the platform’s most frequently used engagement spaces.

Alongside immersive ad formats, Snapchat continues to strengthen its advertising infrastructure through AI-driven optimisation tools, advanced measurement solutions, and enhanced attribution capabilities. These investments are designed to improve campaign performance, measurement accuracy, and return on investment for advertisers.

With advertisers from categories including fashion, beauty, entertainment, food delivery, quick commerce, retail, and sports increasingly adopting its ad solutions, Snapchat is positioning itself as a strategic platform for brands seeking to connect with India’s rapidly growing Gen Z consumer base.