Jessica Apellaniz has been appointed as Jury Chair for the Social Content & Influencer Marketing category at the ABBY Awards 2026 Powered by The One Club | The One Show.

Apellaniz currently serves as the first Chief Creative Officer at Wieden+Kennedy Mexico and was brought on board to help establish the agency’s creative identity after the Mexico City office was launched in 2023. In her role, she oversees creative work for major global brands including Nike, Ford, Uber and AB InBev.

Before joining Wieden+Kennedy, Apellaniz served as Chief Creative Officer for Latin America at Ogilvy, where she led regional creative teams and worked on campaigns for brands such as Coca-Cola, KFC, Mondelez, Mazda, American Express and Nestlé.

Under her leadership, Ogilvy Latin America earned recognition at global award platforms including Cannes Lions, D&AD Awards and The One Show. The network was also named Regional Network of the Year in 2022.

Apellaniz began her career as a producer and worked with MTV Latin America before transitioning into copywriting and creative leadership. Over the years, she has become one of the few women leading creative operations at a regional level in Latin America and has actively advocated for inclusive and balanced representation within the advertising industry.

The ABBY Awards 2026 Powered by The One Club | The One Show will be held during Goafest 2026 from May 20 to 22 at Taj Cidade de Goa Horizon.