Zee Music Company has appointed Vidhi Shah as its new Marketing Director as the company continues to strengthen its presence across digital and traditional music platforms.

Shah joins Zee Music Company from Disney+ Hotstar, where she served as Marketing Lead for India Originals and Movies. During her tenure at the streaming platform, she led campaigns for several major titles including ‘Koffee with Karan’, ‘Aarya’ and ‘Brahmastra’.

Her appointment comes at a time when Zee Music Company is expanding its focus on audience engagement, digital content discovery and music-led entertainment properties across platforms.

Before joining Disney+ Hotstar, Shah spent more than six years at BookMyShow. As the marketing lead for BookMyShow Stream, she played a key role in handling the digital release campaigns for major Hollywood titles including Tenet, Wonder Woman 1984 and Zack Snyder’s Justice League.

Apart from entertainment and streaming, Shah has also worked across marketing, business development and strategic alliances with companies including Endurance International Group, Webchutney and IMS Learning Resources.

With experience spanning OTT platforms, digital entertainment and content marketing, Shah is expected to contribute towards strengthening Zee Music Company’s marketing strategy as competition in the music streaming and digital content ecosystem continues to grow.