Tunwal E-Motors has strengthened its brand presence through a high-impact association with‘Bigg Boss Marathi Season 6’, marking a key milestone in the company’s marketing journey with an investment of Rs.1.75 crore. The season aired on JioStar and Colors Marathi, enabling the brand to reach a wide audience across Maharashtra and beyond.

As part of the collaboration, Tunwal E-Motors integrated one of its electric vehicles directly into the Bigg Boss house, where it remained visible for nearly 100 days. The placement ensured consistent on-screen exposure, allowing the brand to engage with viewers organically through the show’s format rather than relying on traditional advertising breaks.

The season featured well-known personalities such as Rakesh Bapat, Rakhi Sawant and Tanvi Kolte, further amplifying the brand’s reach among diverse audience segments. The association leveraged the popularity of the reality show to position Tunwal E-Motors in front of a highly engaged viewership.

Adding a key highlight to the partnership, Jhumarmal Tunwal, Founder of Tunwal E-Motors, presented the winner Tanvi Kolte with the company’s electric vehicle model, Lithino Pro, during the grand finale. The gesture reinforced the brand’s focus on innovation and its commitment to promoting sustainable mobility solutions.