Swati Borda has joined JioStar as Associate Director – Key Accounts, Influencer Marketing, marking a new addition to the company’s growing focus on creator-led brand solutions.

In her new role, Borda will be responsible for managing key accounts and driving influencer-led brand initiatives, aligning with the company’s broader strategy to deepen engagement through digital and creator ecosystems.

Borda brings with her diverse experience across influencer marketing, brand partnerships, and client strategy, having worked with platforms such as ShareChat, Korra, ByteDance, Buzzone, and Cookie Digital. Over the years, she has been involved in building and executing digital campaigns with a strong focus on influencer collaborations and branded content.

Her appointment comes at a time when influencer marketing continues to play a crucial role in brand communication strategies, especially with the rise of short-form content and creator-driven engagement. With her experience in handling campaigns and partnerships, Borda is expected to contribute to strengthening JioStar’s offerings in the influencer marketing space.

At JioStar, she will work closely with brands and creators to craft impactful campaigns, leveraging her expertise in digital storytelling and audience engagement to drive meaningful results.