Pocket FM has announced a strategic partnership with the Indian Open Pickleball 2026, signalling its continued push to align with emerging cultural and sporting ecosystems in India. The tournament, organised by Global Sports in Hyderabad in collaboration with Pickl’Out and CrossCourts Sports Club, is set to begin on April 1, 2026.

According to a report by Storyboard18, the collaboration taps into India’s growing enthusiasm for new-age sports like pickleball, which is rapidly gaining traction among younger, digitally engaged audiences. The partnership brings together a fast-growing sport and a platform that has built its identity around immersive storytelling for modern listeners.

Positioned as a landmark event for pickleball in India, the Indian Open Pickleball 2026 aims to bring together top players, fans, and a steadily expanding community around the sport. Known for its accessibility and fast-paced nature, pickleball has been witnessing a surge in popularity, especially among urban youth, making it an attractive space for brands looking to connect with culturally active audiences.