BARC Rating 20th Week: Star Plus, ‘Yeh Rishta Kya Kehlata Hai’ is on the top

Broadcasting Audience Research Council (BARC) 20th week (15th May 2021 – 21st May 2021) will release the report of TRP.

In the overall market, Star Utsav’s popular drama ‘Yeh Rishta Kya Kehlata Hai’ topped the list of top five programs in both overall and urban markets, the program earned 14982 impressions this week.
Whereas, Star Plus shows ‘Ghum Hai Kisikey Pyaar Meiin’, and ‘Imli’ spot with the second and third position with 12766 and 12552 impressions respectively.

On the other hand, Star Plus’s top-rated show ‘Anupamaa’ is on the fourth spot with 11452 impressions, whereas ‘Saath Nibhaana Saathiya 2’ makes the fifth slot with 9667 impressions.

In the rural market, Star Utsav’s ‘Yeh Rishta Kya Kehlata Hai’ attained the first spot in the top five programs with 10815 impressions followed by Zee Anmol’s ‘Tujhse Hai Raabta’ and ‘Kundali Bhagya’ on the second and third spot with 5346 and 4892 impressions.
Meanwhile, Star Utsav’s, ‘Saath Nibhaana Saathiya’ and Star Plus’s ‘Imli’ attained fourth and fifth slots with 4520 and 4510 impressions respectively.

Even, the urban market, Star Plus’s ‘Ghum Hai Kisikey Pyaar Meiin’ attained the first spot in the top five programs with 8390 impressions, and having with the Star Plus’s ‘Anupamaa’ and ‘Imli’ spot with the second and third position with 8371 and 8043 impressions respectively.

Whereas, Star Plus’s ‘Saath Nibhaana Saathiya 2’ is on the fourth spot with 6402 impressions, and Sony Sab’s ‘Taarak Mehta Ka Ooltah Chashma’ is on the fifth spot with 6165 impressions respectively.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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BARC Rating 20th Week: Star Plus, ‘Yeh Rishta Kya Kehlata Hai’ is on the top

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