Truecaller has entered a strategic reseller partnership with Integrated Media Tech Pvt. Ltd., a Srishti Media Group company, to accelerate monetisation and strengthen its advertising ecosystem across India, with a sharp focus on tier-2 markets.

The collaboration, announced on February 24, 2026, aims to make Truecaller Ads more accessible to regional and mid-market advertisers seeking contextual and data-driven messaging within the platform’s high-engagement environment.

According to a report by Business Standard, the partnership is expected to help expand Truecaller’s advertising footprint by tapping into Integrated Media Tech’s strong advertiser network, on-ground execution capabilities, and deep understanding of regional markets. The move reflects Truecaller’s broader strategy to scale its global ad business through local alliances and market-specific partnerships.