Warner Bros. Discovery India’s Animal Planet hosted a specially curated on-ground activation titled ‘Enter the Wild – Discover How Animals Survive the Wild’ at Bhartiya Mall in Bengaluru, offering an interactive and educational experience for children, families and pet lovers.

The two-day event was inspired by the survival instincts of animals in their natural habitats and aimed at bringing wildlife storytelling closer to audiences through immersive engagement.

According to a press release, the initiative was rooted in Animal Planet’s core brand proposition of showcasing dramatic predator–survivor dynamics from across the natural world. The activation translated these themes into engaging and accessible experiences designed particularly for young audiences, combining entertainment with learning.

Janhavi Vyas, Head of Marketing, South Asia at Warner Bros. Discovery, said Animal Planet has long represented authentic and compelling wildlife storytelling that sparks curiosity and builds respect for nature. She noted that ‘Enter the Wild’ was designed to bring that ethos to life through an immersive on-ground experience, enabling meaningful engagement beyond the screen while reinforcing the channel’s position as a trusted destination for wildlife content.

The experiential zone at Bhartiya Mall was transformed into a vibrant wildlife-themed environment, allowing visitors to explore how animals survive and adapt in the wild. Key attractions included the Camel Survival Station, where participants learned about how camels endure extreme desert conditions, and the Penguin Waddle Challenge, inspired by the distinctive movement and behaviour of penguins. Visitors also captured moments at a 360-degree video booth and took part in the specially curated ‘Date With Your Pet’ photo experience against themed wildlife backdrops.

The activation further featured interactive games simulating real-life animal survival challenges, educational workshops introducing children to unique wildlife behaviours, and curated prizing opportunities that encouraged active participation. Through these hands-on activities, Animal Planet extended its storytelling into a tangible format that blended education with entertainment.

The initiative underscores Warner Bros. Discovery India’s continued focus on expanding audience engagement through innovative formats, taking the Animal Planet brand beyond television and into interactive, real-world environments through thoughtfully designed experiences.