NDTV has appointed Saurav Maheshwari as Revenue Head – Connected TV (CTV) Sales for North and East India, reinforcing its strategic focus on the fast-growing connected TV advertising segment and expanding its digital monetisation capabilities.

The development was shared by Maheshwari in a LinkedIn post, where he described the move as an exciting new chapter in his professional journey and expressed enthusiasm about contributing to the growth of NDTV’s connected TV ecosystem.

Maheshwari joins the network after serving as Senior General Manager – Digital Business Lead at Republic World, where he led the digital revenue strategy and managed cross-functional teams across monetisation, ad operations and digital marketing initiatives. At NDTV, he will be responsible for driving growth and expansion of the broadcaster’s connected TV business across North and East India, with a mandate to build strategic partnerships, strengthen client relationships and deliver innovative advertising solutions aligned with the evolving digital media landscape.

Maheshwari brings over 15 years of experience in digital advertising, branded content and business development. Prior to Republic World, he held leadership roles at Hungama Digital Media and Shemaroo Entertainment.