Italian soccer league, Google sign deal on illegal content

Serie A said on Monday Google agreed to remove from its content platform some video apps illegally enabling users to watch live games as a part of a deal between Italy’s top flight soccer league and the web giant to curb online piracy.

Serie A stepped up efforts to curb online piracy in recent years to protect the value of its TV rights, which made most of the revenue of Italian soccer clubs, Reuters reported.

“Google has removed from its Play Store apps illegally reproducing contents owned by Serie A,” the league said in a statement.

Under a new agreement, Google will use “innovative instruments” to detect any future copyright infringement, the league said, without elaborating further.

Last week Italian police blocked 1.5 million users that were illegally streaming content from providers, including Netflix Inc, Comcast’s Sky unit, DAZN and domestic broadcaster Mediaset.

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Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Italian soccer league, Google sign deal on illegal content

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