Sanjeev Choudhary has joined NDTV as Head – CTV Growth and Revenue, strengthening the network’s leadership as it sharpens its focus on connected television and digital expansion. Choudhary announced the move through a LinkedIn post, confirming his new role with the organisation.

“I’m happy to share that I’m starting a new position as Head – CTV Growth and Revenue at NDTV,” Choudhary wrote, signalling his transition to the network at a time when CTV is emerging as a key growth area for broadcasters and advertisers alike.

Prior to joining NDTV, Choudhary was associated with Republic World, where he served as Chief Revenue Officer – Digital. In that role, he was closely involved in driving digital monetisation strategies and revenue growth, experience that is expected to play a significant role in shaping NDTV’s connected TV roadmap.

A seasoned media and digital revenue professional, Choudhary brings over 17 years of industry experience to his new position. Over the course of his career, he has worked with several prominent media organisations, including Digit, Mediascope and CNN-News18, building expertise across digital sales, monetisation and business strategy. His appointment comes as NDTV continues to invest in new-age platforms and revenue streams within the evolving media landscape.