Media agency Mediabrands India announced the launch of Mediabrands Content Studio (MBCS) in India on Monday. Globally, MBCS was launched in November 2020.

MBCS is a data-driven content practice, built on the intelligence and cognizance that media provides about which content connects brands with people in the most gripping and personalized way.

Their main focus is on creating the content strategies for Mediabrands India clients, across three emerging categories: branded content opportunities with media partners, digital content that drives performance and engagement, and brand-fueled long and short-form original content.

Amidst the years, Mediabrands India has built a strong appearance in the content space, helmed by creativity, data, and innovation.

The content division of Mediabrands India has been consolidated with MBCS India, which will soon announce its leadership and structure.

Shashi Sinha, CEO, Mediabrands India said, “The launch of MBCS in India reinforces Mediabrands India’s commitment to offering cutting-edge, new, and innovative content models for its clients. MBCS will bring together Mediabrands’ content tools and capabilities from around the world and add the power of data and media expertise to create content experiences to grow brands.”

He further added, “The content function at Mediabrands India has become synonymous with several award-winning, formidable work in the country. I am confident, the team will build MBCS through data-fueled creative and media expertise and set a gold standard in this space.”

Lately, MBCS announced an exclusive production partnership with VICE Media, which will gain further momentum in India, with the official launch of the division.