Building on the rapid rise of women’s cricket as a mainstream sporting and commercial property, the TATA Women’s Premier League (WPL) is set to return with its fourth edition, scheduled to run from January 9 to February 5, 2026.

The upcoming season marks another milestone for the league, underlining its growing stature within India’s sports and advertising ecosystem.

According to a press release, JioStar, the official broadcaster and streaming partner of the tournament, has secured a robust and diverse roster of 15 sponsors for TATA WPL 2026.

The sponsor line-up includes State Bank of India (SBI), BHIM UPI, Kingfisher Premium Packaged Drinking Water, Kalyan Jewellers, TVS Eurogrip Tyres, VIDA, OpenAI (ChatGPT), OnePlus, Tata Capital, Policybazaar, Pidilite, Wipro, Reckitt Benckiser India, Mast Masala and Crystal Cook N Serve, reflecting the league’s growing scale, credibility and cross-category appeal.

While traditional stronghold categories such as FMCG, beverages and consumer technology continue to show sustained confidence in the league, the 2026 season also sees increased participation from emerging sectors. BFSI, fintech and payments, auto and EV, gems and jewellery retail, and AI brands have expanded their presence, signalling the WPL’s evolution into a platform that appeals to both established market leaders and future-facing companies. This widening sponsor mix highlights how the league has moved beyond being an emerging sports property to one that delivers meaningful scale, cultural relevance and consistent engagement.

Commenting on the development, Anup Govindan, Head – Sports Sales, JioStar, said that WPL 2026 represents a clear inflection point for women’s cricket, both in terms of scale and commercial intent. He noted that brands are increasingly looking beyond short-term visibility to build deeper, long-term associations, and the WPL offers a compelling platform with strong reach, high engagement and audience connect. He added that the diversity of categories coming on board reflects growing confidence in women’s cricket as a premium and impactful media property.

Govindan further said JioStar is excited to partner with brands that share the vision of building women’s cricket into a long-term, world-class sporting league, reinforcing the tournament’s role in shaping the future of the women’s game.
The TATA WPL 2026 will kick off on January 9, with the opening match featuring Mumbai Indians against Royal Challengers Bengaluru. Fans will be able to catch all the action live on the Star Sports Network, with digital streaming available exclusively on JioHotstar.