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Times Network is set to bring its premium lifestyle sporting initiative, the ‘Pickleball Now Grand Prix – North Edition’, to the Delhi-NCR region, with the tournament scheduled to take place on 22 November in Gurugram.
The event marks another milestone in the network’s growing multi-city pickleball movement, positioned to elevate one of India’s fastest-emerging recreational sports.
According to a Times Network press release, the daylong tournament is expected to host over 200 players, continuing the surge of interest in pickleball across urban India. With a prize pool of Rs.10 lakh, alongside trophies, media exposure, and recognition, the event aims to draw both seasoned athletes and enthusiastic newcomers seeking competitive gameplay in a high-energy setting.
The Grand Prix will feature five competitive categories tailored to different skill levels and team formats. These include Men’s Doubles – Advanced, Men’s Doubles – Intermediate, Mixed Doubles – Advanced, Mixed Doubles – Intermediate, and a dynamic Women’s Doubles category that introduces an element of unpredictability by pairing players randomly. All matches are affiliated with the Pickleball World Rankings (PWR), ensuring that participants earn official ranking points updated directly on the platform.
Adding to its premium appeal, the Pickleball Now Grand Prix has attracted partnerships with top-tier brands from lifestyle, technology, mobility, real estate, education, and consumer categories. The event is presented by Hell Energy Drink, with Aditya Birla Capital as the NBFC Partner. Other key partners include Just in Time as the Official Timekeeping Partner, HDFC Bank as the Banking Partner, Arihant as the Luxury Real Estate Partner, Radico Khaitan as the Celebration Partner, Joola as the Equipment Partner, Dava India as the Healthcare Partner, and Amrita University and Yes Securities as Education and Wealth Partners respectively.
With its blend of competitive sports, luxury brand collaborations, and a vibrant on-ground experience, the Pickleball Now Grand Prix aims to redefine the capital’s sporting culture. The initiative reflects the rapidly expanding popularity of pickleball in India, positioning it as an aspirational sport that bridges fitness, lifestyle, and community engagement.
Updates and highlights from the event will be available on Pickleball Now.
