Dish TV Group, one of India’s leading content distribution companies, has announced a strategic collaboration with Amazon Prime to offer Prime Lite benefits to its subscribers.

The partnership will extend across Dish TV’s entire ecosystem including its DTH services, Watcho OTT platform, VZY Smart TVs, and ISP partner network allowing eligible users access to premium entertainment and shopping benefits under a single, seamless offering.

According to a press release, this collaboration will give Dish TV customers direct access to Prime Video’s extensive catalogue of Indian and international content including acclaimed Amazon Originals, blockbuster films, and popular TV series in HD quality. In addition, members will also enjoy Prime Lite’s exclusive shopping perks, such as free unlimited Same-Day and Next-Day delivery on eligible offers and early access to major sales events like Prime Day.

The move marks another milestone in Dish TV’s ongoing journey to integrate technology, convenience, and innovation into home entertainment. Dish TV’s diverse ecosystem includes its flagship DTH brands Dish TV and D2H, the Watcho OTT Super App, and the creator-driven FLIQS platform. The recent launch of VZY Smart TVs has further expanded its reach into the connected entertainment device space. With Prime Lite integration, Dish TV aims to combine its DTH expertise with next-generation streaming technology, offering customers an immersive and effortless viewing experience.

Prime Video continues to be one of India’s most popular entertainment destinations, featuring a rich mix of Indian and international content across multiple languages. The platform includes hit shows, films, kids’ entertainment, stand-up specials, and award-winning Originals, ensuring something for every kind of viewer.

Prime Lite will be rolled out to Dish TV customers in several formats:
• Dish TV DTH users can access it through DTH and Watcho bundled multi-OTT plans.
• VZY Smart TV buyers will receive it as part of their purchase.
• Watcho users can opt for it as an add-on subscription.
• ISP partners will offer it via bundled broadband plans.
Speaking about the partnership, Manoj Dobhal, CEO and Executive Director of Dish TV India Limited, said, “Entertainment today is all about accessibility, simplicity, and personalization. Dish TV has always believed in empowering viewers with the freedom to choose how and where they watch content. Partnering with Amazon Prime strengthens our commitment to delivering world-class entertainment experiences across every screen. This integration brings premium content and cutting-edge technology together, making entertainment truly effortless for every Indian home.”

Shilangi Mukherji, Director & Head of SVOD Business, Prime Video India, added, “At Prime Video, our goal is to continuously enhance how customers across India discover and enjoy entertainment. Collaborating with Dish TV Group enables us to widen that reach while also giving customers access to added shopping and shipping benefits through Prime Lite.”

With this partnership, Dish TV continues to redefine India’s home entertainment landscape — blending world-class content, advanced technology, and unparalleled convenience to deliver the next level of digital entertainment experience to millions of households across the country.