With the festive spirit of Diwali sweeping across the country, BIG FM, one of India’s leading radio networks, has announced the launch of the fourth edition of its popular campaign ‘Super Duper Dhamaka’. The latest season sees Bollywood star Bobby Deol take centre stage, promising to spread joy and excitement among retailers and listeners across India.

According to a press release, ‘Super Duper Dhamaka Season 4’ continues BIG FM’s tradition of supporting local retailers while offering listeners a host of engaging festive experiences. Following the success of its earlier editions featuring Govinda, Sonu Sood, and Sonakshi Sinha, this year’s campaign blends celebrity appeal with strong hyperlocal engagement—bringing together entertainment, purpose, and community celebration.

The campaign offers retailers celebrity-led promotional videos featuring Bobby Deol, along with geo-targeted advertisements on BIG Live, RJ store visits, festive branding kits, and on-air promotions to boost footfalls and visibility. For shoppers, the season promises exclusive deals, engaging contests, and the much-loved Golden Contest, offering exciting rewards including autographed merchandise from Bobby Deol.

Sunil Kumaran, CEO, BIG FM, said, “Super Duper Dhamaka has become synonymous with festive celebrations at BIG FM and with each season we take it to the next level. This year, Bobby Deol is the face of the campaign, and we are confident of creating an unmatched impact for our retailers and delivering an exciting festive journey for our listeners. Our constant endeavour is to merge entertainment with purpose, and this campaign perfectly embodies that commitment.”

Atul Razdan, Chief Marketing & Product Officer, BIG FM, added that the initiative is designed to empower local businesses while entertaining audiences. “This campaign beautifully blends celebrity charisma with local business empowerment. With Bobby Deol in the campaign, expect loads of entertaining content while customers redeem heavy discounts through our Super Duper Dhamaka website. It’s truly a win-win for everyone involved,” he said.

Expressing his excitement, actor Bobby Deol shared, “Diwali has always been close to my heart—it’s a time when we come together, share joy, and lift each other up. I’m thrilled to be part of Super Duper Dhamaka Season 4, which celebrates the true spirit of Diwali—togetherness, community, and festive cheer—while creating real opportunities for retailers and listeners alike.”

With its unique blend of celebrity engagement, local business support, and high-energy festive content, ‘Super Duper Dhamaka’ S4 is set to make this Diwali brighter for both retailers and listeners, reaffirming BIG FM’s position as a frontrunner in meaningful entertainment.