Amazon Ads and Netflix have announced a partnership that provides advertisers using Amazon DSP with direct access to Netflix’s premium ad inventory in select countries.

According to a Netflix statement, issued with Seattle and Los Gatos dateline, on September 10, the offering will be available in the United States, the United Kingdom, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany and Australia, providing availability for marketers using Amazon DSP in these countries.

The new integration will be available beginning in Q4 2025.

“We’re delighted to enter into this partnership with Netflix, enabling brands to reach their subscribers and extensive library of premium content with Amazon DSP. Our goal is to remove the guesswork for advertisers by making it simple to manage all of their TV planning and buying with Amazon Ads,” said Paul Kotas, Senior Vice President, Amazon Ads in a statement.

“This partnership with Amazon perfectly aligns with our commitment of bringing advertisers even greater flexibility in their buys to achieve their marketing goals. By integrating Amazon DSP and enabling even more advanced capabilities together over time, we’re making it easier than ever to connect with Netflix’s global engaged audience,” said Amy Reinhard, President of Advertising, Netflix.

Amazon DSP is a technology solution available to Amazon Ads customers, providing choice and flexibility to drive meaningful moments between brands and consumers.

Amazon DSP leverages unique first-party insights paired with sophisticated clean room technology to bring advertisers and publishers closer together, increasing efficiency and improving performance. It leverages advanced AI to deliver impactful ads to relevant audiences through automation that streamlines campaign planning, buying, and measurement.

Meanwhile in August, Netflix had said it was more than doubling US upfront commitment and secures global clients for upcoming titles.

The streamer last month had said it was excited to close another successful Upfront in the US, finalizing deals with all major holding companies and independent agencies, more than doubling overall commitments, which is in line with the company expectations and saw year-over-year growth across all key categories like retail, CPG, telco, health & wellness, entertainment and tech.

Netflix had said this year its clients were excited about the new features unlocked by the Netflix Ads Suite (announced in May), including enhanced data capabilities, expanded buying and measurement solutions and new creative formats, and programmatic integration with Yahoo DSP (available to clients globally in October).

It had said it was committed to building a long-lasting ads business that not only drives impactful return on investment for its clients but also offers an entertaining and relevant experience for members around the world.