Birla Tyres has announced its association as the Official Tyre Partner of the DP World Asia Cup 2025, marking the occasion with the launch of a new campaign film titled ‘Rolling with Champions’. The initiative celebrates the spirit of cricket while highlighting Birla’s legacy of strength, trust, and resilience.

In a press release, the company said the campaign underscores its commitment to delivering performance-driven tyres that go the distance—mirroring the grit and passion of cricket’s finest players. The campaign film showcases the thrill of the Asia Cup, combining powerful visuals of the game with the endurance of tyres on the road, anchored in the message, “where strength meets passion.”

Commenting on the association, Somesh Satnalika, Business Head, Birla Tyres, said: “Cricket is more than a sport—it is an emotion that unites millions. The Asia Cup is where this passion shines brightest, and with ‘Rolling with Champions,’ Birla Tyres is proud to be part of that journey. This partnership is our way of celebrating the spirit of champions—on the pitch and on every road.”

The DP World Asia Cup, regarded as one of cricket’s most prestigious tournaments, brings together the top teams from across the continent on a high-profile global stage. Birla Tyres’ presence as a partner aims to amplify its mission of connecting with audiences through platforms that evoke pride, performance, and unity, strengthening its positioning as a brand that stands firmly alongside champions.