Finance Minister Nirmala Sitharaman on Friday unveiled the latest chapter of Business Today Multiverse, introducing two dedicated market shows that will strengthen India Today TV’s market coverage. The launch marks a significant expansion in the network’s efforts to provide timely and credible insights into both Indian and global markets, aimed at helping viewers make better informed financial decisions across platforms.

The announcement was made through a press release, highlighting the strategic intent behind the new programmes. The two flagship shows — The Market Opening and Market Closing — will serve as comprehensive daily guides for investors, professionals, and business audiences.

‘The Market Opening’ (9.05 am to 9.30 am) promises a sharp 25-minute scan of overnight Wall Street cues, Asian trends, and the opening moves on Dalal Street. From global indices to Sensex, Nifty and sector-specific triggers, the show distills what matters for the business day ahead. Meanwhile, ‘Market Closing’ (3.00 pm to 3.30 pm) offers a definitive wrap-up of the day with analysis of top gainers, laggards, sectoral trends, institutional flows, and macroeconomic factors—explained with context rather than just numbers.

Speaking on the occasion, Kalli Purie, Vice Chairperson and Executive Editor-in-Chief of the India Today Group, said: “In today’s world of collabs we bring two powerhouse brands—India Today TV and Business Today—together because what people need most is clarity backed by expertise. That’s where the experience and authority of Business Today, a 35-year-old brand built on integrity and independence from any vested overriding industrial interests, becomes invaluable on issues related to your money.”

She added that the new shows embody the group’s promise to combine “the depth of print, the speed of digital, the impact of broadcast, and the conversations of social—all anchored in the credibility that only Business Today and India Today TV can bring.”

The launch of these shows reflects the network’s broader mission to deliver fact-driven, unbiased journalism at a time when reliable financial information is more crucial than ever.