iTV Network, one of India’s leading news media groups, has launched Rasrang, a next-generation audience targeting and brand engagement initiative designed for the upcoming festive season. With Navratri, Diwali and Christmas around the corner, the platform will offer advertisers a powerful opportunity to connect with over 100 million users across the country through culturally relevant campaigns backed by measurable impact.

According to a press release from the news media house, Rasrang is built to help brands maximize visibility and resonance during India’s most celebratory period. What sets the offering apart is its ability to combine data-driven precision with the credibility of iTV Network’s flagship platforms, including NewsX, NewsX World, India News, Inkhabar, The Daily Guardian and The Sunday Guardian.

By leveraging over 8,500 audience cohorts spanning categories such as auto, BFSI, health, fashion, travel, sports, technology and entertainment, Rasrang enables advertisers to deliver festive messaging that is both meaningful and integrated. Campaigns are powered through premium formats such as display, video, spotlight and adtalk, ensuring seamless engagement across web, social, video, and marquee live events.

Akshansh Yadav, CEO–Digital, iTV Network, highlighted the strength of the network’s reach. “We take pride in our flagship and leading properties like NewsX, India News, Inkhabar, The Daily Guardian and The Sunday Guardian, which collectively generate over 100 million impressions every month. This scale ensures our partner brands achieve not just visibility but meaningful engagement and measurable ROI,” he said.

Dr. Aishwarya Pandit Sharma, Founder & Promoter of iTV Network, emphasized the editorial ethos underpinning Rasrang. “The true strength of a media house lies in its editorial integrity. Our platforms stand for fearless journalism, incisive analysis, and credible storytelling. With Rasrang, we extend this ethos to brand engagement, ensuring campaigns reflect India’s transformation while connecting deeply with audiences,” she noted.