CNBC-TV18 has unveiled its latest offering — CNBC-TV18 Prime, a global business news channel aimed at the globally connected Indian business community. Tailored for CXOs, decision makers, and business leaders, the channel promises to offer sharp, data-backed coverage of international developments, anchored with a clear, India-centric perspective.

In a press release issued by CNBC-TV18, the network highlighted that CNBC-TV18 Prime is built to address the growing demand for intelligent, relevant, and actionable global business journalism. With international dynamics increasingly influencing domestic strategies, the channel aims to bridge the gap by connecting global market shifts to India’s evolving economic story.

The programming is designed around a unique ‘follow-the-sun’ model — beginning with early coverage of Asian markets, moving through India and Europe, and wrapping up with the U.S. markets ensuring 24/7 global updates that keep pace with the world economy. Flagship shows include ‘The Global Reset’ hosted by Prashant Nair at 12pm, offering deep dives into global economic forces and their implications for India, and The Global Lens with Parikshit Luthra at 8:30 PM, which will focus on foreign affairs, geopolitics, and their intersection with India’s global positioning.

Available across major DTH and cable platforms including Tata Play, Dish TV, d2h, DEN, Hathway, GTPL, SITI, and more, CNBC-TV18 Prime ensures a wide footprint across India’s urban and business hubs. The channel brings together top Indian anchors and prominent global voices, combining CNBC-TV18’s editorial strength with rich international perspectives, digital integration, and a clutter-free viewing experience.

Speaking on the launch, Smriti Mehra, CEO of English and Business News at Network18, said, “With CNBC-TV18 Prime, we are building a platform that reflects the global ambitions of India’s business leaders. As Indian enterprises expand on the global stage, there’s a growing need for global coverage that makes sense for Indian decision-makers. We’re committed to delivering crisp, meaningful, and forward-looking segments that underline India’s growing influence across global trade, technology, and geopolitics.”

In addition to expert commentary and round-the-clock market analysis, the channel will feature exclusive interviews with global business leaders, special reports on India’s role in international trade, and coverage of alternative asset classes and commodities.

With the launch of CNBC-TV18 Prime, Network18 takes a decisive step toward redefining how Indian audiences consume global business news curated, intelligent, and truly world-class.