This IPL season, India’s leading used car platform Spinny has launched a heartfelt and confident campaign titled God Promise, featuring none other than cricketing legend and strategic investor Sachin Tendulkar.

More than just an ad campaign, God Promise captures the emotional truth that trust isn’t simply stated — it’s lived, and Spinny wants its customers to feel that at every single touchpoint.

Released as a press statement by Spinny, the campaign leans into a colloquial phrase that most Indians have grown up using — “God Promise” — a playful, yet sacred verbal stamp that something said will be done. With Sachin lending his presence and voice, the campaign becomes an embodiment of simplicity, integrity, and assurance.

What Spinny is offering through this campaign is a crystal-clear customer promise. Buyers can now enjoy a 3-year warranty with Assured+ — a first-of-its-kind in the industry. Add to that a robust inventory of over 10,000 certified cars, a 5-day moneyback guarantee, and best price assurance for both buyers and sellers. The message is loud and clear: Spinny doesn’t just want your business — it wants your trust.

In the words of Sachin Tendulkar, “This campaign clicked with me because it’s rooted in something I’ve always believed in — trust must be earned and honoured. With ‘God Promise,’ Spinny isn’t just making a statement. They’re making a stand—for simplicity, sincerity, and joy in car buying and selling.”

Spinny’s Founder and CEO Niraj Singh echoed the sentiment, noting how Sachin has long symbolised excellence and integrity — the very values Spinny was built on. “With him as both the face and a strategic investor in Spinny, trust and quality aren’t claims — they’re givens. And that, to us, is the ultimate assurance,” he said.

The creative energy behind the campaign comes from Tanya Mahendru, who called God Promise a natural extension of what Sachin represents for the brand. Directed by acclaimed filmmaker and photographer Bharat Sikka, the ads bring an authentic, grounded tone that stands out in a market flooded with exaggerated gimmicks.

The campaign is already creating buzz, with visibility ramping up across television, digital platforms, radio, social media, OOH, and even branded public transport in major metros. The familiar face of Sachin Tendulkar paired with a strong emotional pitch makes it a timely and strategic launch during the IPL — a season where emotions and loyalty run high.

Founded in 2015, Spinny has steadily grown into a trusted full-stack platform for buying and selling used cars, boasting 57 car hubs across 22 cities. From metro markets like Mumbai and Delhi to Tier-II towns such as Indore and Lucknow, Spinny is redefining how Indians experience car ownership.

The God Promise campaign doesn’t just promote a service — it reinforces Spinny’s commitment to transparency and dependability. In a space where promises are often overused, here’s one that feels genuine — and it comes from the heart of a man India trusts the most.