The All India Digital Cable Federation (AIDCF), the apex body of digital cable television players, announced the appointment of. AnirudhSinh Jadeja, MD, GTPL Hathway Limited, as the new President of the Federation.

This change has been made as tenure of SN Sharma, CEO, DEN Networks Limited, as President-AIDCF ended on March 2021.

While giving his exit statement, Sharma, welcomed Jadeja as the next AIDCF president and said, “Cable industry has witnessed many challenges in last two years, including huge operational challenges from COVID -19 pandemic. However, due to its strong roots with the public at large, it managed to sail through. We hope the coming time will be interesting and conducive for the growth of the industry.”

Commenting on his appointment as the new AIDCF President, Jadeja said, “AIDCF will continue to focus on the inclusiveness of all industry players, growth of the cable industry and its stakeholders, and represent the relevant issues of the industry in different forums. The broadcasting and cable industry is witnessing transformation in technology and delivery and we, at AIDCF, will continue to work towards benefitting the end consumers through technological advancements.”

AIDCF Secretary General Manoj P. Chhangani said, “The coming two years will be the period of technological changes in the cable industry and I am certain that under Mr. Jadeja’s leadership, AIDCF members will chalk out a robust path in providing advanced services to the end consumers.”

AIDCF is India’s apex body for digital MSOs. The federation works towards the overall growth of the sector and is responsible for creating an environment for not only complete digitisation of cable TV under regulatory guidelines, but also deliver the benefits of digital services, including broadband and other value added services, to the people of India.

Member companies of AIDCF have a market share of more than 60 per cent in India.