News18 Lokmat, a leading channel in the Marathi news segment, has celebrated its number one position with the launch of a high-impact advertising campaign.

The milestone was marked with a front-page advertisement in The Economic Times on Wednesday, showcasing its leadership in the Marathi news genre, and another in the Marathi daily Lokmat on Monday, emphasizing its dominance in the market.

As per the latest BARC (Broadcast Audience Research Council) data, News18 Lokmat commands a 22.2 percent market share, surpassing key competitors TV9 Marathi (21.4 percent), ABP Majha (16.5 percent), and Saam TV (13.9 percent).

Key Factors Behind News18 Lokmat’s Leadership
1. Quality Content: The channel’s programming is rooted in addressing ground-level issues that impact everyday lives, offering comprehensive and balanced coverage of local and regional events.
2. Real-Time Coverage: Timely reporting of local politics, events, and socio-economic developments resonates with its audience.
3. National Perspective: News18 Lokmat distinguishes itself by presenting a nuanced national view of regional issues, making it a trusted source of news.
4. Credibility and Analysis: Known for objective reporting, insightful analysis, and diverse perspectives, the channel has built a strong reputation among viewers.

News18 Lokmat’s success mirrors the larger influence of the News18 Network, which is India’s largest and most influential news network. With a presence across regional, national, and digital platforms, News18 continues to shape India’s media landscape with its authoritative journalism and innovative content strategies.

The channel’s leadership in Maharashtra and Goa solidifies its position as a preferred choice for audiences seeking reliable and relevant news in Marathi, further underlining its commitment to excellence in regional journalism.