MTV Hustle, India’s premier rap reality show, has partnered with Saregama for its fourth season, marking a significant move in the evolution of Indian hip-hop. This collaboration grants Saregama exclusive audio-video rights to all music from the show, along with the first opportunity to sign any of the 15 contestants.

Under the banner ‘Hip Hop Don’t Stop,’ MTV Hustle Season 4 aims to bring Indian rap into the mainstream. The strategic partnership ensures wider visibility for emerging talent, providing a launchpad for fresh artists to reach broader audiences.

Adding to the excitement, FilterCopy, a digital content arm of Saregama, joins as an Associate Sponsor, bringing its unique flavor to the show. The platform will host a special segment, ‘FilterCopy Freshly Brewed Bangers,’ showcasing standout performances and engaging fans with interactive content, including user-generated lyrics.

Anshul Ailawadi, Business Head – Youth, Music & English, commented,”MTV Hustle has grown to become the melting pot of desi hip-hop. Partnering with Saregama enables us to showcase fresh music globally while nurturing young talent.”

Vishwanath Shetty, D2C Business Head at FilterCopy, added,”Our collaboration with MTV Hustle reflects our ethos of championing fresh talent and creating immersive experiences for India’s youth.”

Saregama’s association with MTV Hustle ensures unparalleled access to its music and artists.

Fans contribute to rap culture through user-generated content and interactive platforms.

FilterCopy talent collaborates with contestants, amplifying reach through engaging digital content.

This collaboration between MTV Hustle, Saregama, and FilterCopy solidifies the platform’s reputation for shaping India’s music culture and expanding rap’s influence. As hip-hop continues its ascent, MTV Hustle Season 4 promises an electrifying celebration of rhythm, lyrics, and artistry.

Catch MTV Hustle Season 4 and witness the future of Indian rap unfold