Vi (Vodafone Idea) has launched its latest campaign, ‘Be Someone’s We’, focusing on fostering connections and supporting others, no matter the distance. The campaign expands on this theme with its tagline, ‘From Wherever You May Be’, reflecting Vi’s commitment to delivering seamless connectivity across India, a report in The Economic Times stated.

The campaign features two relatable TV commercials (TVCs) that creatively juxtapose urban and remote settings, demonstrating Vi’s network strength in challenging terrains such as hilly regions and underground metros. The visuals emphasize how Vi enables shared experiences, fostering bonds regardless of geographical challenges.

Vi’s initiative to add 100 towers every hour forms the backbone of its promise for better connectivity. These efforts are designed to bridge connectivity gaps and ensure users stay linked to their loved ones.

Avneesh Khosla, Chief Marketing Officer of Vi, elaborated on the campaign’s intent, saying, “‘Be Someone’s We’ reminds everyone about the power of connections. Adding 100 towers every hour is a testament to our commitment to bringing robust connectivity, ensuring people remain connected and support each other in meaningful ways.”