Beyonce & football for Netflix’s 283mn global subs on X-Mas

Maybe it’s like an early Christmas wish being granted. Beyoncé will perform during Netflix’s first-ever NFL Christmas Gameday live on December 25.

The performance, according to the streamer, will take place during the second of Netflix’s two games, as the Houston Texans host the Baltimore Ravens at 4.30 pm US’ eastern time (3 am IST on Dec 26).

This performance in her hometown of Houston, Texas, produced by her company, Parkwood Entertainment and Jesse Collins Entertainment, will be the first live performance of songs from her genre-bending and record-breaking ‘Cowboy Carter’ album.

The 11-time Grammy-nominated juggernaut recently became the most nominated album by a female artist.

Beyoncé is no stranger to halftime NFL electrifying appearances having performed at two Super Bowl games. She headlined Super Bowl XLVII on February 3, 2013, in New Orleans, Louisiana, and was joined onstage by Kelly Rowland and Michelle Williams, her bandmates in Destiny’s Child. The performance became the second most-watched Super Bowl halftime show in history at the time.

For Super Bowl L, on February 7, 2016, she joined Coldplay and Bruno Mars in Santa Clara, California for one of the most-watched Super Bowl halftime shows with 115.5 million tuned in to get in ‘Formation’.

With Netflix and Beyoncé, the NFL kicks off what is expected to be a new holiday tradition as the streaming giant has announced NFL games for 2025 and 2026.

Netflix is the global home of the NFL’s two Christmas Day marquee games.

(Image from a 2023 Turkiye concert courtesy Beyonce’s Instagram account)

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Beyonce & football for Netflix’s 283mn global subs on X-Mas

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