The Asia Video Industry Association (AVIA) is gearing up to host its highly anticipated ‘Vietnam in View’ conference on October 9, 2024, at Mai House Saigon. This major industry event will explore the rapid evolution of Vietnam’s media and entertainment sector, focusing on growth opportunities, content trends, and the rise of OTT platforms.

According to a press release, Vietnam’s media landscape is experiencing a surge, driven by increased digital consumption and a rapidly growing middle class. The conference aims to uncover strategies for navigating this dynamic market, highlighting key opportunities for both local and international players. Sessions will focus on critical topics, including:

 

1. The Rise of OTT Platforms: As streaming gains popularity, competition among local and global players intensifies. This session will discuss how content creators and platforms are adjusting to these changes.
2. Content Creation and Global Appeal: With local content shaping Vietnam’s identity, speakers will discuss partnerships and the challenges of appealing to international audiences.
3. Advertising and Engagement: As Vietnam’s population becomes more tech-savvy, industry leaders will share strategies for reaching diverse audience segments through innovative advertising.
4. Regulatory Landscape: The conference will also cover Vietnam’s evolving media regulations and their impact on industry collaboration and growth.
   

Industry leaders including Nguyen Huu Thi Tuong Vi (CJ HK Entertainment), Sudarshan Saha (EssenceMediacom Vietnam), and Esther Nguyen (POPS Worldwide) are among the distinguished speakers. Attendees will gain valuable insights into the changing media ecosystem and the potential for growth in Vietnam’s dynamic market.

AVIA CEO Louis Boswell commented, “Vietnam is one of the most exciting media markets in Asia right now, with a young, tech-savvy population and a rapidly expanding middle class. Our Vietnam in View conference is designed to give industry players the insights they need to thrive in this dynamic market. We’re excited to bring together a diverse range of stakeholders to explore the opportunities in the Vietnamese media space.”

The conference is proudly sponsored by CCIDA, A+E Networks Asia, INVIDI, PubMatic, and TV5Monde.

For event details and registration, visit the AVIA website.