NASDAQ-listed media services measurement company Comscore yesterday announced the inclusion of social metrics in its MMX Multi-Platform suite for India, Argentina, France and Mexico.

The service is also available in the United States, Brazil, Canada, Italy, Spain and the United Kingdom.

The new metrics provide a deduplicated view of audiences across Desktop, Mobile and Social to enable publishers and brands to measure their comprehensive total digital population, Comscore said in a media statement.

By providing a complete view of digital audiences, Comscore’s new Social Incremental enhancement enables agencies to achieve channel optimization and publishers to better position the complete reach of their properties for partners to transact on.

Alejandro Fosk, Comscore EVP International, emphasized the significance, stating, “Comscore’s methodology efficiently organizes data with precision and uncovers interconnections across platforms. This enables us to provide unique reach metrics that now encompass Social. It’s a solution only made possible by the massive scale of Comscore’s proprietary digital panel.”

Brands, agencies and publishers can tap into these expanded metrics for audience overlap analysis, combined total audience reach, deduplicated social reach, and customer centric reporting to inform decision making.

Comscore‘s Digital Industry Rankings will now report on the traffic inclusive of Social for entities that have worked with Comscore to activate this complete measurement.