HDFC Life, known for endeavours towards creating awareness about financial planning, has partnered with Women’s Premier League team Gujarat Giants to encourage women on the path of financial planning.

Through this association, HDFC Life aims to inspire women to financially plan for their dreams while protecting the future of their loved ones, the insurer said in a press release.

With time, India has witnessed an increase in women‘s participation in the workforce. Financial planning is necessary for every woman with responsibilities and long-term goals. This campaign of HDFC Life showcases real-life stories of some of India’s favourite women cricketers.

A series of heart-warming digital films also form a part of this campaign, based on the inspiring journeys of the women cricketers and further highlight the need for financial preparedness, for all walks of life, HDFC Life added in the statement.

Speaking on the campaign, Vishal Subharwal, Chief Marketing Officer & Group Head Strategy, HDFC Life, said, “Our attempt has always been to educate and inspire individuals to plan for their family’s future financially.

“As the popularity of women’s cricket continues to grow significantly in India, it provides us with an ideal platform, high on reach and engagement. We believe that the powerful stories, narrated by inspiring women cricketers will enable us to drive a stronger connection with women across India. We are extremely pleased to partner with Gujarat Giants. Through this campaign, we hope to reach out to women across the country, encouraging them to plan for their future, financially.”

“We are delighted to welcome HDFC Life as our Official Partner for Gujarat Giants. This partnership is forged to drive the importance of life insurance and financial planning among women, at large, so that women are inspired to secure their dreams and live with their heads held high,” said Sanjay Adesara, Chief Business Officer, Adani Sportsline.

The Adani group owns the Gujarat Giant women’s team in the WPL as also the men’s team in the IPL.

The HDFC Life campaign will be available across digital and social media platforms.