In a historic week marked by the inauguration of the Ram Mandir in Ayodhya, News18 India, India’s No. 1 Hindi news channel, emerged as the viewers’ top choice, securing the highest viewership.

The channel’s coverage during the Ram Mandir Pran Pratishtha week garnered an impressive 9.48 crore average minute audience (AMAs), solidifying its position as the leader in the category. Source: BARC | Metric: AMA’s | TG: NCCS All 15+ | Period: Wk 04’24, All Days, 24 Hrs | Market: HSM | 14 channels considered.

 

During this crucial period, News18 India outperformed competitors, including Aaj Tak, Republic Bharat, and India TV, with a viewership of 94,848 AMA 000.

The channel’s commitment to delivering diverse content allowed viewers to experience the grandeur of the historic occasion.

News18 India assembled a high-profile lineup of anchors on the ground in Ayodhya, including Kishore Ajwani, Amish Devgan, Prateek Trivedi, Aman Chopra, Rubika Liyaquat, and Pankaj Bhargav. Multiple locations, including a grand set on the banks of the Saryu, were utilized to capture the true essence of the festivities in Ayodhya.

News18 India‘s coverage encompassed various formats, from Kavi Sammelan and on-ground events to documentaries, providing riveting programming for its audience.

The channel employed innovative production techniques and graphics to enhance the viewer experience. Staying true to its legacy of delivering a fresh and clutter-breaking approach to high news-value events, News18 India’s compelling coverage of the momentous Ram Mandir inauguration solidified its position as the most-watched channel in the genre.

The impressive viewership numbers underscore the channel’s ability to resonate with the audience during significant national events, reinforcing News18 India’s commitment to delivering high-quality and engaging content.